We know how scary it is to be an MSP marketing newbie (after all, we were in your shoes once). You’re probably struggling to:
- Clearly articulate your brand’s value.
- Differentiate your company from other MSPs.
- Gain brand recognition.
- Optimize your website with search engine optimization (SEO).
- Attract and convert leads.
- Maintain a consistent social media posting schedule.
- Win your local community’s market.
If any of these sound familiar, you’re in the right place. Today, we’re going back to basics with five MSP marketing fundamentals for wowing your audience and building lasting customer relationships. Let’s get started!
#1 - Keep Your Messaging On Point
We can’t emphasize this enough: your messaging is the basis of your entire MSP marketing strategy. While you should develop your messaging around what you do and why you do it better than everyone else, be careful not to make it all about you. When crafting your messaging, make sure it’s:
- Clear - Can you articulate what you do? If your customer has to work to figure out what services you provide, you risk losing them to your competitor with clearer, more concise messaging.
- Customer-focused - The driving force behind your messaging should be how your customer benefits from what you do. Show that you're empathetic to their plight, then define exactly how your offering helps them solve their problems.
- Unique - What sets your business apart from other MSPs? Figure out what makes you unique and work it into your messaging.
#2 - Brand Image Is a Big Deal
Looks aren’t everything – but when it comes to your brand image, they count for a lot. Your brand image is how you present yourself to the world, so you need to put your best foot forward. Your brand image should be:
- Current - Your brand image should be as modern and cutting edge as your solutions, so stay up-to-date on current trends in color palettes, fonts, and taglines.
- Consistent - Build recognition by keeping your brand image consistent across your marketing assets – from email signatures to banner ads and beyond.
#3 - Build a Website That Works for You
A professional website isn’t just a tool to showcase your offering – it can also be an integral part of your MSP marketing strategy if done right. An effective website will do a lot of the heavy lifting when it comes to attracting and enticing customers, so make sure your site:
- Earns high performance scores - If you’re not sure how your site stacks up against competitors, there are plenty of handy tools to help you figure it out (like our free website grader).
- Passes the grunt test - Visitors should be able to “grunt” (think caveman) what your MSP offers, how it’ll improve their lives, and what they need to buy within a few seconds of landing on your website.
- Has that wow factor - Your site should wow your audience without using gimmicks at the expense of user-friendliness. Draw customers in by applying your brand image in a visually-pleasing way and using persuasive messaging that entices the reader to learn more.
- Makes it easy to reach you - Your customers don’t want to spend too long searching for information, so make it easy for them to get in touch with you. Having multiple CTAs on your homepage with big, bold buttons that lead to your contact page is totally fine.
- Builds customer trust - Customers want to see social proof that your services and products work, so place trust builders like testimonials and case studies in prime spots on your website.
- Is SEO optimized - How long has it been since you’ve optimized your website for new buzzwords? Keep up with your keyword research and use tools like Google Trends to see how often your terms are getting searched.
#4 - Don’t Forget Your Digital Presence
As a tech company, we’re sure you know this better than most: a strong digital presence is non-negotiable. Keep your audience engaged with:
- Active social accounts - More and more clients search social media for their next provider, so keep your social accounts (like Twitter, Facebook, and LinkedIn) active and updated.
- Online reviews - Reviews on Google and other search platforms show potential buyers you’re a legitimate business with satisfied customers. Is your business light on reviews? It’s ok to solicit them from customers you have a good relationship with.
- Local SEO - Don’t underestimate the power of local SEO in marketing since some of your best prospects as an MSP will be in your geographical area.
#5 - Consistent Communication Is Critical
Have you tried following a brand that only posts content now and then? Keeping track of a company that regularly falls out of touch is tedious, so if you ghost your customers, they’ll ghost you right back. Maintain a regular cadence of communication with:
- News and updates - Newsletters are a useful way to share updates and industry news with your customers and prospects; plus, you can segment your distribution lists and customize the newsletter’s content depending on who will receive it (customers love personalization, after all).
- Nurture campaigns - Create personalized nurture campaigns to keep your brand top of mind for your inbound leads. Better yet, prove your expertise and thought leadership by sharing helpful resources.
Perfect Your MSP Marketing Strategy With Mojenta
Ready to build a brand that sets your business apart? Mojenta has helped MSPs create high-performance marketing and sales machines for over a decade with our unique, data-driven approach. Schedule a call with our pros today to get started!