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How To Build an Extraordinary Client-Agency Partnership: Are You Ready for an Agency?

Hi, I’m Angela Leavitt, Founder and CEO of Mojenta. Welcome to part one of our series How to Build an Extraordinary Client<>Agency Partnership.

If you’re here, you’re probably:

  • A current Mojenta customer
  • Considering working with us (or another agency) 
  • Recently signed with us and waiting to onboard

No matter your reason, it’s my goal to help you get ready for an agency relationship so you have the best experience possible! 

A Formula for Success

At Mojenta, we want every client and every relationship to be wildly successful. In our experience serving more than 300 customers since 2010, we've learned to identify the essential ingredients to building an amazing partnership.

Many of the criteria listed below were acquired through 'the school of hard knocks' and learning from our mistakes. You don't survive 10+ years of business without some battle wounds!

The good news is that today we are crystal clear on what it is required on the client side to be ready for an agency - as well as potential roadblocks that could lead to a strenuous relationship if not addressed early on.

In his book Traction: Get a Grip on Your Business, Gino Wickman outlines a formula for ensuring right-fit staff. We have taken his formula and applied it to the clients we onboard, so we look for those who:

  1. Get it
  2. Want it
  3. Have the capacity to do it

Do You 'Get It'?

Getting it has to do with having the right mindset and attitudes. When you 'get it,' your agency spends less time explaining and more time doing - which means you get results faster.

Check out this list to determine if you have a team who 'gets it.'

Gets It Why It's Important
Embraces current marketing techniques Marketing strategies evolve quickly. If you aren't staying current, your results will suffer.
Values an agency's expertise and trusts its processes Your agency's team, tools, and processes have been carefully selected to bring you the best experience and results.
Marathon mindset There are no shortcuts to developing respected brands and good marketing. To do it well takes patience, consistency, and a commitment to excellence.
Knows what success looks like With clear direction and target KPIs, your agency can aim its efforts directly at your goals.
Loves data and modern measuring tools (like HubSpot) Data takes the guesswork out of growth. Having the right tools ensures better decision making and faster results.
Treats others with respect and kindness When your account team likes working with you, you get their best. Being unkind or disrespectful is an excellent way to unmotivate your team.

Do You 'Want It'?

When you want it, you're engaged and enthusiastic. Clients who want it tend to be excellent communicators and collaborators, which makes the relationship flow smoothly.

Here is what it looks like when you 'want it.'

Wants It Why It's Important
Thirst for growth, desire to capture market share and overtake competition When you want it, you're more eager to collaborate, quicker to provide feedback, and less likely to let insignificant details stall a project.
A collaborative attitude Collaboration is the happy medium that sits between too needy and too distant and ensures a harmonious relationship.
Stakeholder alignment Misalignment within your team causes projects to go over budget and to miss deadlines.

Good alignment ensures you're all on the same boat, rowing in the same direction, with a clear path forward.

Do You Have 'Capacity to Do It'?

This is perhaps the area where we encounter the most challenges. Capacity comes down to budget, competency, and time. Without enough of each on the client side, we may struggle to meet your expectations.

Has Capacity Doesn't Have Capacity
Enough budget to support your goals You can't get 'gourmet' results on a 'fast food' budget. A healthy budget will allow your agency to flex more muscles to bring your strategies to life.
A designated, competent point of contact Successful client relationships typically have a marketing expert in house to help wrangle team feedback and meet regularly with your agency.
Point of contact has bandwidth to consistently meet and provide feedback Marketing success is all about consistency and momentum. When you start and stop or miss meetings, your growth engine stalls. With timely feedback, your agency can keep the momentum building.

If there's anything on this list that stands out to you as being a potential concern, talk to your agency about it.

No company or individual is perfect, so your agency shouldn't expect you to check every box on this list. However, it's always better to discuss potential roadblocks before they occur. This way, you can proactively navigate any potential pitfalls together and build a strong foundation for successful communication.

Stay tuned for more upcoming articles in this series:

  • Part 2: Ensuring a Smooth Onboarding With Your Agency
  • Part 3: Do’s and Don’ts of Working With Your Agency
  • Part 4: How to Provide Effective Feedback to Your Agency
  • Part 5: Difficult Conversations: How and When to Have Them

Ready to get started? Contact us today.